“Anyone interested in e-books or e-publishing should read this informative — and groundbreaking — guide.” — Publishers Weekly.
To that I would add: anyone self-publishing a physical book, publishing with a small press, or even with a traditional publisher.
Even though How to Publish and Promote Online was printed in 2001 and some details are out of date, this is a valuable resource to pretty much any author who wants to increase their exposure and sales. It’s jammed with information from a variety of sources. I haven’t yet had time to check out the many sites listed, so I don’t know how many still exist, but if only half still function the book is still rich with information.
M.J. Rose and Angela Adair-Hoy draw upon their own experience using the web to promote their work, and feature over 15 other professionals’ expertise on subjects ranging from “What is an e-book,” to “E-Serials!” to “Brainstorming to Develop a Marketing Strategy” to “Getting Reviews.” It’s a little overwhelming. Just remember you can do as much or as little as you choose, depending on your goals.
This book is worth your time and money — especially if you’re considering self-publishing in any format. You must do your homework so you know what you’re getting into. From everything I’ve read, promoting a privately published book is a lot of work. This book will save you money in the long run by handing you a tested strategy.