I read a guest post on J.A. Konrath’s blog yesterday by Stephen Leather. He’s a successful traditionally published and self-published author in the U.K. This last year his self-pubbed books really took off. So much so that his traditional publisher is making changes to take advantage of his increased popularity. Self-publishing has worked for him, but he’s decided to step back from it. He doesn’t enjoy the extra work that takes him away from what he feels he does best, and what he enjoys: writing.
In addition, he believes that we’ve reached the limit of what he calls the self-publishing “bubble.” That’s why he’s publishing his next books with Amazon. Not quite traditional, but not self-publishing either. (Joe Konrath, of course, disagrees about the bubble. He believes there are ebbs and flows to a self-published books, sales and that generally speaking, a downturn will be followed by an up-tick.)
Leather has made a decision about how to best use his time. His self-publishing success has given him more options, and he’s made a choice to go where someone else will take on the bulk of marketing chores.
I’d like someone else to do the marketing chores too. (I keep trying to talk my husband into taking them on, but so far he’s resisting.) Traditional publishers do some of this for you. They get the average book into a bookstore where it can be seen by the readers (those who still go to bookstores instead of buying online) and they may send out review copies too. They don’t let the author off the hook entirely, though. Many publishers’ marketing departments require the author to do social media marketing as part of the overall plan. Traditional publishing does not mean all you have to do is write the next book.
If you can even sell your book to one.
So that means that no matter which path you choose, you’ll still have to allocate some of your time for promoting your work, with no guarantee that it will actually result in sales. While it makes sense that the more often your name and the titles of your books are seen by readers the more likely it is you’ll make sales, there is little hard data to support any particular effort as being more effective than another. Almost all the info out there is anecdotal. (Including what you read here.) Things are changing so fast that all we can do is read widely and go with our gut. And be patient. (Not my forte.) It can take time to build a following. And while you’re being patient waiting for that following to develop, you’ll get only hints about whether what you’re doing is effective.
Despite that uncertainty, I’d still rather work to build my sales than wait six months for an editor to get back to me on a submission. With that goal in mind, I’m soliciting reviews for LIGHTBRINGER, and entering it into contests. (If you have an established review blog and would like to review LIGHTBRINGER, please contact me. Likewise if you know of contests for indie-published books.)
Please share how you are promoting your books, and how it has worked for you.