The Great Social Media Flim-Flam. I’ve been wondering about this myself. It seems self-evident that getting your book reviewed will result in more people reading your book, which will result in an increase of “word-of-mouth” recommendations (the most effective form of promotion). Readers have to know your book exists in order to find it right? That’s where social media comes in, right? Maybe not.
Read this post by Susan Kiernan-Lewis. It might change your mind.