Kris Tualla is one of the people who showed me that succeeding at self-publishing was possible. She shared her insights with me for BLAZING A TRAIL: Your Self Publishing Journey, and in celebration of its release, I’m sharing what she had to say here.
Kris Tualla is the author of the historical romance Hansen series, the Discreet Gentleman series, and two books on self-publishing. Her most recent Indie release is LEAVING NORWAY and FINDING SOVEREIGNTY (Story and sequel released together in December 2012.) Her website is http://www.kristualla.com/
Tell us a little about your background and publishing history.
I started writing in 2006 on a whim and completed my first 100,000-word manuscript in ten weeks. I was hooked! I kept writing and learning, pitching and querying. I signed with an agent in 2009 and had full manuscripts requested by Big 6 publishers.
What led to your decision to self-publish?
After two solid years of either “we can’t sell Norway” or absolute silence from the publishers who had my manuscripts, I decided to take them back and self-publish.
How long have you been self-publishing?
Since September 2010.
What were your goals when you began, and how have they changed since then? How do you measure success?
My goal was to sell books and make money. That has not changed. Success, to me, is making more than a traditionally published author.
Did you do a lot of the production process yourself, or did you hire people to do it for you? Were you satisfied with the outcome?
I did it myself, except for editing and proofing, which REQUIRE multiple sets of outside “eyes.”
How have you spread the word about your work?
Appearances anywhere and anytime, Facebook, price manipulation online, and promo CDs sent across the country to events.
What has been the most effective thing you have done to promote your books? What has been the least effective?
Most = price manipulation. Least = Advertising.
What influenced your decision to price your books as you did?
I started with the 99-cent lead-in and $2.99 follow-up, but now those price points have become warnings that the books aren’t any good. I raised them all to $5.99.
What are your top tips for new Indie authors? What do you wish you had known before you started?
#1 is MAKE SURE you have a good product as judged by publishing professionals!
#2 is to remember our books have no “shelf life,” so any book could hit big at any time.
#3 is to write another book.
Any other thoughts you’d like to share?
Just because you CAN doesn’t mean you SHOULD. Far too many self-pubbed authors publish prematurely out of ignorance and put out a crappy product. Game over before it’s begun.
BLAZING A TRAIL: Your Self Publishing Journey is now available in Kindle format and will be FREE March 19 – 21. If you decide to download a copy, please return after you’ve read it and leave a review. Thanks!