If you’ve been following this blog series for any time, you know that the essence of indie publishing is experimentation. Nothing is written in stone as THE way to proceed to achieve guaranteed success. I’ve recommended certain paths as being better than others, but one thing you can be sure of is that there’s an exception to every “rule.”
So although I’ve done well using Kindle Select I decided to remove two of my titles from that exclusive relationship with Amazon and put them back up on Barnes & Noble and Smashwords. I did that a month ago for LIGHTBRINGER and three weeks ago for WITH HEART TO HEAR. I intended to leave them up there for several months, so I could gather data to see if alternate distribution platforms would sell enough copies to compensate for the increased sales that come with a successful free promotion on Kindle Select and the paid borrows from Amazon Prime members.
So far the answer is: No. I’ll ignore Smashwords because their reporting is SO much slower than B&N and Amazon, and because it can take weeks or months for their affiliates to list a book. What I can tell you is that to date I’ve sold one copy of WITH HEART TO HEAR on Nook. One.
But that’s not enough reason to go rushing back to Amazon where the sales of those books hasn’t been much better. I have friends whose books have sold well on Barnes & Noble. I’ve said often enough that indie publishing is a marathon, not a sprint. The problem is, at this rate of sales these books aren’t even getting off the blocks. The ranks of these books won’t allow them to be discovered. So what’s a girl to do?
Since I can’t run a free promotion effectively, I’ve decided to lower the prices of these two books across all platforms. One of my favorite indie romances, A BED OF THORNS AND ROSES is priced at $2.99 and is currently ranked at about #30,000 on Amazon. This book came out in May 2011 and the author does NOTHING to promote her book. She has no other books, doesn’t tweet, doesn’t facebook, doesn’t have a website that I’ve found. She just wrote one fabulous book. (It’s also available on Nook.)
Whether or not my books are fabulous is up to the readers to decide, but I can play with the price and see what happens. For the next month (or so) I’m lowering the price of LIGHTBRINGER to $2.99 (also on Nook) and WITH HEART TO HEAR to $1.99 (also on Nook).
It’s up to each author to figure out where the best price point for her books is and the only way to do that is with experimentation. Joe Konrath likes $2.99, Jennifer Roberson priced her indie Kindle releases at $3.99 for LONNIE and $4.99 for THE IRISHMAN. Dennis McKiernan priced the digital version of AT THE EDGE OF THE FOREST at $5.99. DANGEROUS TALENTS and FORBIDDEN TALENTS are doing okay at $4.95, but LIGHTBRINGER is not.
So I’m shaking things up a bit, price wise. Now the readers get to speak, and tell me how much price makes a difference to them and how eager they are to buy my books in the Nook format.
Authors, how have you priced your books, and why? Readers, what do you think about book prices? Does 99 cents say “trash” to you? Does $2.99 say “bargain” or “beware”? Does $4.99 say “quality” or “overpriced”?