I wrote a while back about Pareto’s Law: the 80/20 Rule. That’s the idea that 80% of your results come from 20% of your effort. The trick, of course, is knowing which 20% of your effort is producing the results.
Castle Rock Publishing is preparing to publish DANGEROUS TALENTS. Part of that process is deciding what level of editing to pay for. DANGEROUS TALENTS has been through multiple rounds of critique with authors who have published well over 100 books between them. Is that enough? Do I (as the owner of Castle Rock) hire a less expensive editor to go over this much longer book? Or do I stick with an editor whom I know does excellent work? Do I pay for a developmental editing pass I may not need, or do I pay only for copy and proof editing?
This is no small matter. I’m in business. Every dollar spent up front pushes the break-even point further away. At the same time, my books represent me. They can build or hurt my reputation.
I’ve made my decision based on my dedication to producing high quality entertainment for you, my readers. But I wanted to share my dilemma with you because if you’re self-publishing these are the kind of decisions you’ll face too.
In the meantime, I want to announce the winners of my drawing for a free copy of one of my books. These winners may choose either a print or digital copy of VEILED MIRROR, LIGHTBRINGER, or DANGEROUS TALENTS when it’s released next spring.
Congratulations to Christine Wunch, Caroline Mickleson, and Benita Grunseth. Thank you for leaving reviews of my books. You can contact me with your preference at FrankieRobertson@earthlink.net.